BYLD
BYLD (pronounced 'Build') is a USA-based brand redefining what custom gaming PCs look and feel like. They build small form factor machines for gamers and professionals who want serious performance without the bulk. The brand needed to reflect that same precision and confidence.
I developed the full brand identity for BYLD from the ground up, including the wordmark, visual assets and all the brand elements their team needed to launch with consistency.
YEAR:
2025
PROJECT SCOPE:
Logo Design
Brand Identity
ROLE:
Brand Designer
Creative Director
INDUSTRY:
Custom-Computing
Hardware
View on Behance ↗
Logo Rationale
I designed the BYLD logo as a bold wordmark built around precision and technology. Starting with the Antaris CF font, I replaced the rounded edges with sharp, geometric cuts to give the letterforms an engineered feel that matches the brand's identity.
The centerpiece is the redesigned "Y" which I rebuilt as a three arm fan blade, a direct reference to PC cooling systems and the technical craft behind every BYLD build. The symmetry of the arms reinforces the brand's focus on performance and attention to detail.
The mark is intentionally minimal so it scales cleanly across digital interfaces, product engravings, and everything in between without losing its character.
Colors
Soft Indigo
#5865F1
Lavender
#9958F2
Aqua Blue
#58B2F1
Want something
like this?
Tell me about your brand. I will figure
out what it needs and how to get there.
BYLD
Logo Rationale
I designed the BYLD logo as a bold wordmark built around precision and technology. Starting with the Antaris CF font, I replaced the rounded edges with sharp, geometric cuts to give the letterforms an engineered feel that matches the brand's identity.
The centerpiece is the redesigned "Y" which I rebuilt as a three arm fan blade, a direct reference to PC cooling systems and the technical craft behind every BYLD build. The symmetry of the arms reinforces the brand's focus on performance and attention to detail.
The mark is intentionally minimal so it scales cleanly across digital interfaces, product engravings, and everything in between without losing its character.
Colors
Soft Indigo
#5865F1
Lavender
#9958F2
Aqua Blue
#58B2F1
BYLD (pronounced 'Build') is a USA-based brand redefining what custom gaming PCs look and feel like. They build small form factor machines for gamers and professionals who want serious performance without the bulk. The brand needed to reflect that same precision and confidence.
I developed the full brand identity for BYLD from the ground up, including the wordmark, visual assets and all the brand elements their team needed to launch with consistency.
View on Behance ↗
YEAR:
2025
PROJECT SCOPE:
Logo Design
Brand Identity
ROLE:
Brand Designer
Creative Director
INDUSTRY:
Custom-Computing
Hardware
Want something
like this?
Tell me about your brand. I will figure
out what it needs and how to get there.
BYLD
BYLD (pronounced 'Build') is a USA-based brand redefining what custom gaming PCs look and feel like. They build small form factor machines for gamers and professionals who want serious performance without the bulk. The brand needed to reflect that same precision and confidence.
I developed the full brand identity for BYLD from the ground up, including the wordmark, visual assets and all the brand elements their team needed to launch with consistency.
YEAR:
2025
PROJECT SCOPE:
Logo Design
Brand Identity
ROLE:
Brand Designer
Creative Director
INDUSTRY:
Custom-Computing
Hardware
View on Behance ↗
Logo Rationale
I designed the BYLD logo as a bold wordmark built around precision and technology. Starting with the Antaris CF font, I replaced the rounded edges with sharp, geometric cuts to give the letterforms an engineered feel that matches the brand's identity.
The centerpiece is the redesigned "Y" which I rebuilt as a three arm fan blade, a direct reference to PC cooling systems and the technical craft behind every BYLD build. The symmetry of the arms reinforces the brand's focus on performance and attention to detail.
The mark is intentionally minimal so it scales cleanly across digital interfaces, product engravings, and everything in between without losing its character.
Colors
Soft Indigo
#5865F1
Lavender
#9958F2
Aqua Blue
#58B2F1
Want something
like this?
Tell me about your brand. I will figure
out what it needs and how to get there.
